How to Value a Domain Name OR How to Appraise a Domain Name

The worth, price or value of a domain name can scope anywhere from couple of dollars to millions of dollars. The real challenge is how to evaluate the actual price of a specific domain name or how to calculate the website worth. There are unexpected and sudden news all the time about some companies are paying thousands of dollars for a domain name which is highly relevant to their business and company name. The considerable deficiency on the argument of people that don’t think that domains play an important role on the success of websites lies on the supposition that web surfers will bookmark or subscribe to a given website right after visiting it.

There are couple of important things and true techniques for appraising a domain name, you should look at when trying to evaluate and it include:

  1. The length of the domain, the shorter the domain is, the more it will cost. Because when domain name is short, it is easy to spell, remember and descriptive or brand able. Your domain should not contain hyphens and numbers and for me it should be with.com extension.
  2. One, two or three word domain names are much valuable than the others (Now a days, it is impossible to find a three word domain name with.com or.net extension). So, domains with very few words value the most.
  3. Websites that have been around for a long time in the search engines rank better, and so this increases their value. However, most sites that have been around for a long time aren’t for sale, so convincing the owner might take even more money.
  4. If we collect information from the start (August 6, 1991, first website went online) then most commonly, oldest and popular domain name had 7 or 8 characters and 2 words. Now, approx. 85% domain names having.com extension. Remain percentage having .net, .org, .biz and specific extension related to country names. Three to seven percent contains number or dash with their domain names. So, for me.com extension worth more than others.
  5. If the domains names that are difficult to spell, have non-alphabetic characters, are extremely long, or difficult to type in are not going to be worth more as compared easy to spell and easy to type domain names. Moreover, if you have already purchased a domain name with the extension or top-level domain (TLD) like.com, .net, .org, etc. can’t be changed once you own the domain.

What we can do to improve domain’s value?

Domain names were discover to make it easier for people to access websites, so it’s important that your domain is easily understandable.

  1. Does the domain sound good?
  2. Will people know how to spell it after hearing it?
  3. Is it easy to remember?

Any confusion that your domain causes will negatively impact how much others are willing to shell out.

Now, the most important thing is, what we can do to improve the domain value is the same as what you do to improve your website’s value right now before you sell the domain. It is compulsory, get more customers visiting your website. The more popular your site is, the more valuable the domain will become.

Definitely, if users or customers are eligible to find the website in search (Google, Bing, and Yahoo) there will be more visitors so, improve website’s SEO. For search engine optimization (SEO) you can find different solution like, on page and off page SEO. Increase the content as well, the more content you have on your website the more pages there are for people to visit. Now a days, social media is one of the powerful source to get more traffic on your website. Write more and more blog or article, for this purpose find the guest blogging websites and spread your thoughts or products around the world but one thing you should keep in mind, it’s important that your words are easily understandable.

If you are looking for a fixed formula to calculate exactly what your domain is worth then, unfortunately, you are out of luck. Appraisal services can agitate out a number based on a complex set of criteria, but there is much more to domain names than algorithms and search rankings. A domain exists in the wider context of the online and offline worlds and all of their complexities and refinement will play a part in how much interest there will be in your domain.

Wondering how to value domain names?

There are couple of rules about what makes a domain more valuable. Most people who are looking to buy a domain want to buy one that is already successful and most people on the web define success on page views and customers.

To calculate your domain’s value, you eventually need to understand who your prospective customer are;

  1. From which industry they are belonging?
  2. Is website important for their business?
  3. How applicable is your domain?

A domain is only as valuable as someone is willing to pay for it, so knowing what related domains are priced at, how sought after your domain is, and how much too reasonably expect a buyer to pay will help you arrive at the right number.

The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

Shopping for Gifts on a Budget

Holiday shopping is seldom easy. Whether you're just hopping around department stores or just surfing the net, the limitless choices made available by advertisers can actually be more of a detriment for someone who is in a real hurry. This can be quite problematic if you're on a budget and have such a long shopping list. Time constraints do not really provide you the benefit of thoroughly comparing every item in each store in an effort to find yourself the best bargain. One who has been shopping for hours can quite easily succumb to the pressure and end up buying gifts beyond a planned budget.

If you're in this very familiar predicament, all is not lost. When shopping for holiday gifts it sometimes makes more sense to look for items that are simple yet meaningful. While a sophisticated electronic gadget could certainly get a friend excited, simple inexpensive gifts like personalized mugs or engraved pens may just elicit the same amount of appreciation.

Nothing is perhaps more appropriate than a gift that actually captures the holiday spirit. As holidays bring sentimental moments, you'd want to give something you would be remembered for. Embroidered pillows and blankets would be good choices. Collectibles like cd's and personalized caps should also do the trick. Listed below are some gift items worth considering:

• shirt of a home team

• cross stitching kit

• bottle of a local wine

• personalized notepad

• stationary

• photo album

• memo holders

• tool kits

• Carpentry kits

• versatile pocket knife

While you'll certainly be shaved with praises by giving a fancy cellphone or notebook, it sometimes makes more sense to go for something more practical yet thoughtful. You do not really have to dent your budget to please a friend. People tend to get appreciated more for the amount of effort that they've performed in looking for that meaningful gift that touches the heart. Whether it's Christmas, Thanksgiving, or a major school reunion, there's really no reason to panic. All it takes is just a little imagination and a touch of creativity.

For more information on unique gifts and specialty items, please visit

[http://www.levelpromogifts.com].

Earn Money From Home Fast

If you're looking for ways on how you can earn money from home fast for you to be able to make an additional income without having to give up your current job or spend more time away from your family and loved ones, you should consider the wide range of jobs that you can get online. These jobs will allow you to earn an amount much more than your previous job.

These types of work opportunities that promises to allow you to earn money from home fast could certainly fulfill your lifelong plans and make your dreams come true because you can earn a great deal of money while being with people that matters to your heart the most. But let it be reminded that your income will still depend on the time you spend for work.

One benefit that a person can get from these works at home jobs is the fact that they do not require you to work 5 days a week for at least 8 hours a day. In fact, a lot of these home jobs could have been done at your own leisure. You can work even for 3 hours if you wish, just as log as you meet your deadline and you deliver your work in good quality.

Another point why people would rather opt for this kind of job is the fact that they can be paid immediately or after every after after work is finished since they can get the fruit of their labor all at once. However, this is not always the case since other employers prefer paying twice a month or once a month depending on what is agreed upon.

Imagine learning more than what you even receive from your regular job. Would not that be so much fun on your part? No need for you to worry about your future because work at home jobs have got that covered for you.